Clocks and colours9/26/2023 ![]() What we’ve found since then has been a pretty major change. “We were aggressive in working with influencers and bloggers and so on. “We were on Instagram early on and quickly saw the potential there,” he said. (Screencap: Courtesy of Clocks and Colours/Facebook Canada) An example of the brand’s video ads on Instagram. Last fall, for example, Clocks and Colours turned to Facebook and Instagram for a multi-layered ad campaign that targeted men in Australia, Hong Kong, Japan, South Korea, New Zealand and the US. The social campaign drove a 97% overall year-over-year increase in online revenue. Since then, however, he has gotten more aggressive about expanding the firm’s reach beyond Canada. “As much as I love techno, I felt like I was disconnected from my world.”ĭespite his existing success as an entrepreneur, however, Foran said he had to start Clocks and Colours with “next to nothing,” bootstrapping the entire business on his own. “I’ve always been punk rock and metal and rock and roll,” he said. With something like denim, I’m a 30 in my favourite jeans, but I can also wear 32 and my leg fits different on all of them.”įoran says he started Clocks in Colours in part because he wanted to design products that didn’t make sense for his original brand, which he said “exploded” within the electronic music community. If it says it’s a size nine, it will be size nine when you get it. There’s a lot of value in being able to go behind a screen,” he says. “A lot of men are probably uncomfortable going into a store to shop for jewellery. This is one of the reasons the brand has been so successful by operating online, he adds. On the other hand, Clocks and Colours needs something to help make the idea of trying out its products feel more approachable. “We aren’t saying you should be like this. He explains, adding that the company’s commitment to inclusivity ensures its marketing doesn’t push the wrong buttons in a #Metoo era. ‘We like to push it to a point where we’re not trying to take ourselves too seriously,” In the upper left-hand corner of the site, in fact, “Stories” is the only other menu item other than “Shop.” Photo: Courtesy of Clocks and Coloursįor Foran, who launched Clocks and Colours in 2013 after running the unisex Vitaly accessories line, the parade of characters - which range from “buccaneers” to aviators, castaways and “destroyers” - are less role models than a celebration of masculinity taken to its over-the-top extreme. It’s just one of many artfully shot black-and-white depictions of a world in which men bedeck themselves with accessories as fearlessly as they chase adventure. Titled simply “Vikings,” the 40-second short film is the first thing greeting visitors to Clocks and Colours, the online presence of the men’s jewelry brand established by Shane Vitaly Foran. He is fashioning a new sword - inserting the metal into hot liquid, banging it into shape with a mallet worthy of Thor - while taking breaks where he absent-mindedly twists the ornate rings on his fingers and the axe-shaped piece hanging from a chain around his neck. The Viking stares out into space, contemplative and possibly a little battle-weary. Embrace Rustic Luxury: Own Your Retreat at NOMI Resort Club. ![]() Unforgettable Adventures Await: Friends’ Getaway in Punta Cana.10 Must-Do Activities in Shanghai: A Guide for Shanghai, China.20 Best Mother’s Day Gifts: Catering to Every Type of Mom in Your Life.Win a Fry-cation with McDonald’s Canada!.Indulge in the Flavours of Italy: Crafting the Perfect Aperol Spritz Brunch Board.Italy Street Food | Top-5 Dishes To Try With Friends.The Secret to Winter Driving: Sailun’s Ice Blazer WSTX Tires.The Best Month To Buy A Car Is Around The Corner!.Polestar Unveils Its First Luxury Electric SUV in New York City.Experiencing Turo: North Americas top car sharing service.RENEW, REPAIR, AND READY YOUR CAR FOR SUMMER 2023.AJ McLean brings self-confidence to Toronto with his new show “Fashion Hero: A New Kind of Beautiful”.10 Best Subscription Boxes To Know About In 2023.15 Exceptional LGBTQ+ Owned Businesses To Support Year-Round.Men’s Skincare Basics: Importance, Routine, and Impact on Overall Health.4 Ways Robot Vacuums Can Make Your Life Easier.Blackout-Proof Your Home: Tech Gadgets for Power Outages.5 Most Elegant Watches for the Bride and Groom.The Ultimate Headphone Guide: 5 Of The Best Headphones To Fit Your Lifestyle.Adventure Awaits with the Longines Spirit Zulu Time 39 mm.Most Likely Kentucky Derby Winners Right Now.Home Decor Trends for Spring: Less is More.Koo, and Casey Bannerman launch a limited edition basketball jersey Instagram: A Driving Force Behind Men’s Lifestyle and Fashion Trends.
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